Gold jewelry is being bought differently in a high-price market. The figures below separate jewelry demand by weight from demand by value, making it easier to understand both sides of the market without treating them as the same measure.
At a glance
Latest gold jewelry statistics
278.2 tonnes
Global gold jewelry demand in Q2 2026
This was 17% below Q2 2025 as high gold prices continued to reduce the amount of gold purchased.
World Gold Council, Gold Demand Trends Q2 2026, July 30, 2026$47 billion
Global gold jewelry demand value in Q1 2026
The World Gold Council reported this as the highest first-quarter spend on record, even while volume fell to 299.7 tonnes.
World Gold Council, Gold Demand Trends Q1 2026, April 29, 2026299.7 tonnes
Global gold jewelry demand in Q1 2026
That was 23% lower than Q1 2025, showing how price affects the weight of gold consumers buy.
World Gold Council, Gold Demand Trends Q1 2026, April 29, 2026$172 billion
Global gold jewelry demand value in 2025
Annual value rose 18% from 2024, even as global jewelry consumption volumes declined.
World Gold Council, Gold Demand Trends Full Year 2025, January 29, 20261,542.3 tonnes
Global gold jewelry consumption in 2025
This was 18% below 2024 and the lowest annual volume in five years, according to the report.
World Gold Council, Gold Demand Trends Full Year 2025, January 29, 2026$3,431.50 per ounce
Average LBMA gold price in 2025
The annual average was 44% higher than 2024, a useful context point for changes in gold jewelry demand and spending.
World Gold Council, Gold Demand Trends Full Year 2025, January 29, 2026Reading the figures
What the latest data shows
Gold jewelry demand by weight has fallen as gold prices have risen. At the same time, the value of jewelry demand has remained strong. In plain terms, buyers are spending substantial amounts while often choosing lighter pieces or adjusting what they buy.
These are global gold jewelry figures, not a measure of every jewelry material or every retailer. They are most useful for understanding the gold market context behind discussions of affordability, gifting and buying behavior.
Sources and methodology
How to use this page
Each figure is linked to the World Gold Council report where it is published. The Council's Gold Demand Trends reporting uses market data and separates jewelry consumption measured in tonnes from demand measured in U.S. dollar value. Dates shown on this page are the publication dates of the linked reports.
Cite this page
Zaree Jewelry & Beauty. “Gold Jewelry Market Statistics: 2026.” Updated September 28, 2026. https://zareejewels.com/jewelry-market-statistics
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